Mobility as a Service (MaaS) integrates various forms of transport into a single mobility service, accessible on demand. Ideally MaaS makes transport faster, cheaper, more convenient and causes less emissions. This is true per ride. But what happens if cheaper
Mobility as a Service (MaaS) will add new modes of transport to the cities. If these new mobility services should not generate additional traffic, the traffic needs to shift from established transport options to the new options. Is this cannibalization?